Content strategy: A guide with practical examples that will help you better plan your content strategyDigital marketing has become an essential practice for those businesses that want to have an Internet presence, boost their sales and make their brand known to a much wider and global audience. Among the concepts that are handled in its field of action is the content strategy, which is talked about a lot, because content is the most effective tool to attract customers and direct them towards a specific conversion. However, there are entrepreneurs who are still not clear about what this term consists of and what is its scope.